A Tour of the Weather Channel Studios
Summer 2005

Important Disclaimer:  The Weather Channel (TWC) is not open to public tours.
The Weather Channel is a fully secured facility that prohibits unannounced
and non sponsored visits by non-Weather Channel employees.

Due to our professional relationship with The Weather Channel, The High Plains
Regional Climate Center (HPRCC) was allowed access to the facility.  This provided
us with the opportunity to photograph the operations of The Weather Channel and to
make these photos accessible to the visitors of this web site.

Photo Gallery 1
Photo Gallery 2
Photo Gallery 3
Photo Gallery 4
Photo Gallery 5
Photo Gallery (1998 Tour of the Weather Channel)
Some Background Information and Facts about The Weather Channel.
All information listed here was collected from various Weather Channel, Inc. sources and is deemed accurate as of July 1, 2005 and subject to change following this date.

The Weather Channel (TWC) is a cable television and satellite television network that was the first television network to report weather and weather-related news live 24 hours a day. The Weather Channel is located in the Northwestern suburbs of Atlanta, Georgia.

The Weather Channel went on the air on May 2, 1982 and reports the weather for the United States as well as other countries and regions of the world. The Weather Channel originally based its forecasts on forecast information provided by the National Weather Service offices, but since 2002 has done local forecasting in-house.  It should be noted that current weather and forecast model data are acquired from the standard NOAA and NWS sources.

The Weather Channel inserts NOAA/NWS local weather forecast and warning information if it is viewed on a cable TV system. The original WeatherStar technology has been upgraded on most cable systems to IntelliStar, including "Vocal Local" to announce the three-day local forecast. Satellite viewers however, instead see a roundup of local forecasts for major cities across the U.S., as well as satellite and radar images, and severe weather watch and warning maps when active. 

The Weather Channel Radio Network provides weather forecasts for over 250 radio markets across the United States.  The Weather Channel Newspaper Service also provides customized weather forecast information and maps to newspapers across the United States. The Weather Channel has developed many new products for distributing weather data directly to the public, such as: Desktop Weather  which delivers weather straight to a computer desktop and NOTIFY! which allows individuals to be alerted anywhere and anytime, of severe and changing weather. And The Weather Channel also provides radar images and forecasts on Web Phones and PDAs. 

The Weather Channel,  is the nation's premier provider of weather information, and reaches more than  87 million households and can be seen in 95% of all cable TV homes nationwide.  "Weatherscan" by The Weather Channel reaches over 7 million households and is a separate 24-hour, all-local weather information network available to The Weather Channel affiliates with co-branding and weather content customized for the local area. Content includes: local conditions, observations for surrounding communities, local radar, regional radar, satellite images, 36-hour forecasts, extended forecasts, watches and warnings, and an almanac page showing sunrise, sunset and phases of the moon. The Weather Channel is the leading provider of weather information for emerging technologies with services for broadband and interactive TV (ITV) applications.

The Weather Channel hosts a staff of more than 120 expert meteorologists in various specialties who use state-of-the-art systems to provide in-depth analysis and 24-hour tracking of international, national, and local weather conditions. 

The Weather Channel also produces and airs original programs such as "Storm Stories" (shown twice each evening) with eyewitness accounts, historic perspective, expert commentary, and compelling video relating to dramatic and memorable weather events. This series has also won several prestigious broadcasting awards.

The Weather Channel Web site, weather.com, attracts 20 million unique users per month and is consistently ranked among the Top 15 of all Web sites by Nielsen//NetRatings.

"Consistently rated in the Top Five for News, Entertainment, and Information web sites by Media Metrix (formerly PC Meter), our Internet web site at www.weather.com features current conditions and forecasts for over 77,000 locations worldwide, along with local and regional radars".  Read more about the Weather Channel at their web site:  About Us - The Weather Channel.

The Weather Channel is owned by Landmark Communications, Inc., a Norfolk, VA-based, privately held media company.

Current main programs on the TWC schedule include:

First Outlook: Currently hosted by Nick Walker and Kim Perez; with travel analyst, Jen Carfagno. Monday—Friday mornings from 5:00—7:00 AM (Eastern)

Your Weather Today: Currently hosted by Heather Tesch and Marshall Seese; with travel analyst, Nicole Mitchell. Monday—Friday mornings from 7:00—9:00 AM (Eastern)

Day Planner: Currently hosted by Bill Keneely and Kelly Cass. Monday—Friday mornings from 9:00 AM—12:00 PM (Eastern)

Weather Center: Currently hosted by Rich Johnson and Jennetta Jones (12:00—2:00 PM; 3:00—4:00 PM), and Vivian Brown and Jeff Morrow (2:00—3:00 PM). Monday—Fridays from 12:00—4:00 PM (Eastern)

Afternoon Outlook: Currently hosted by Vivian Brown and Jeff Morrow. Monday—Fridays from 4:00—6:00 PM (Eastern)

PM Edition: Currently hosted by Carl Parker and Jennifer Lopez. Monday—Fridays evenings from 6:00—8:00 PM (Eastern)

Evening Edition: Currently hosted by Paul Goodloe, Alexandra Steele and Storm Tracker, Jim Cantore. Monday—Fridays evenings from 9:00—11:00 PM (Eastern)

Evening Edition West Coast: Currently hosted by Eboni Deon and Dave Schwartz. Tuesday—Saturday mornings from 12:00—2:00 AM (Eastern)

The weekend edition: is currently hosted by Sharon Resultan and Mike Bettes. 
Weekend Planner: Currently hosted by Bill Keneely and Kelly Cass. Saturday and Sunday mornings from 7:00—11:00 AM (Eastern)

Weekend Now: Currently hosted by Bob Stokes and Hillary Andrews. Saturday and Sundays from 11:00 AM—2:00 PM


1981-82 - Despite naysayers, Frank Batten, Sr., gives the go-ahead for The Weather Channel which launches May 2, 1982 amid much fanfare. 

1983 - (9.4 million households) – Some are ready to pull the plug. But the company makes some hard decisions to stay on the air.

1984 - (13.5 million households) – Dramatic progress for The Weather Channel with a 44 percent increase in subscribers.

1986 - (25 million households) – The Weather Channel upgrades talent, adopts the anchor concept and adds more video footage.

1987 - (27.2 million households) – The Weather Channel produces first one-hour special.

1988 - (37 million households) – The Weather Channel commits to breaking news, covering the drought and Hurricane Gilbert.

1989 - (41.5 million households) – The Weather Channel introduces a new set, a remodeled forecast center, and improved graphics.

1991 - (50.3 million households) – The Weather Channel wins Golden CableACE by the National Academy of Cable Programming for coverage of Hurricane Hugo.

1995 - weather.com® launches.

1996 - (65 million households) – During coverage of Hurricane Fran on Sept. 5, the network achieves a record 3.2 quarter-hour rating (2.6 million cable households).

1998 - The Weather Channel launches its first wireless content.

1999 - (73 million households) – During coverage of the first storm of 1999, TWC achieves its largest single day audience delivery ever of one million households. 

2000 - (77 million households) – The Weather Channel adopts new program formats for weekday mornings and introduces magazine-style, one-hour program Atmospheres.

2001 - (80 million households) – The Weather Channel continues evolution of programming, and StormWeek series sets non-severe weather ratings record. 

2001 - The Weather Channel introduces its first desktop application - Desktop Weather by The Weather Channel.

2002 - (85 million households) – The Weather Channel is honored with a Beacon Award in the media category for its Rays Awareness sun safety campaign.

2002 - The Weather Channel launches Notify! by The Weather Channel, a subscription alert service.

2003 - (86 million households) – The first-ever primetime strip series, Storm Stories, is launched to popular acclaim and increases the ratings for its timeslot by 33 percent. 

2003 - weather.com sets daily pageview record during Hurricane Isabel with 7 million users.

2004 - The Weather Channel ranked #1 in "valuable," "informative," and "less cluttered with commercials" in the 2004 Beta Brand Identity Study. 

2004 - weather.com ranks as top news and information site on the Web.

2005 - The Weather Channel in the US will get a new logo, tagline and programming lineup this summer in what is being called a "brand evolution."  The 23-year old channel, popular for its "Local on the 8s" programming segment that delivers local forecasts powered by equipment installed at cable headends across America, is dropping the current "Live By It" slogan in favour of "Bringing Weather To Life."

Another more controversial change will involve tweaking the channel's logo, which has gone relatively untouched since its first appearance in 1982. The familiar blue rounded square with soft letters will be replaced by a sharper, plainer device

Relevant Links:
TWC's sister channel in Canada is The Weather Network (in English) and MétéoMédia (in French)

The Weather Channel Main Web Site
The Weather Channel Photo Gallery
The Weather Channel Store
The Weather Channel Boards and Forums
The Weather Channel Schedule of Regular Programming
The Weather Channel Educational Resources
Find out a little more about your favorite TWC Weathercaster

A definitive history of the Weather Channel, The Weather Channel: The Improbable Rise of a Media Phenomenon,
by Frank Batten and Jeffrey L. Cruikshank, was published by Harvard Business Press in May, 2002,
which was The Weather Channel's 20th anniversary.

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